By Jazzmine Davis
James O’Rourke, the author of Management Communication: A Case-Analysis Approach, vindicates how important communicating to employees can be to allow growth into superior management. According to Chapter one, 75 percent of the time management spends at work includes verbal interaction with personnel and others—inside and outside of the organization. Communication to others by managers includes individual, small group, and large audience conversations. I have worked for many retail stores, including Payless, Marshalls, DSW, and New York & Company. It’s a typical observation that every store has sales goals, changes in store promotions, and information from district managers that are important and call for discussions during daily floor meetings. A floor meeting is done typically on the sales floor before opening, and is a quick way to let all associates know what is happening–that particular day or week. Presentations to a small group can be effective for explaining organizational goals, communicating information passed down from executives, and any store policy revisions that may need to be explained.
Many of my managers at these retailers have been awful at making these meetings enjoyable. Most of them are not very motivating in getting the employees excited about working towards a goal and employees become stressed if they know that the goal may not be attainable. My previous supervisors had a way of micro-managing everyone and never giving us any space to learn from our mistakes. In spite of all the horrible management I have seen over the years, my manager from New York & Company was awesome. She possessed a great management style, giving every employee opportunity and wanting to see us excel at our position. She had the perfect way of dealing with boring floor meetings that inspired her employees want to work hard at the goals assigned. She usually started off the meeting with a quote or funny joke, loosening the mood of dreaded early morning shifts. She voiced the goals and opened the floor for feedback. We usually expressed our ideas to go above and beyond the required goal. She always ended with “Do you guys have any questions for me?” This small dose of enthusiasm from her gave everyone a little push to work harder as a team, not just workers coming in to slave for minimum wage.
I found an article, How To Speak In Public To a Group, written by F. John Reh, which gives points to help you do better at presenting information and improve conversation amongst others. A few pointers include smiling to make your audience respond more positively, use appropriate humor at the beginning of your speech, and share your enthusiasm about the topics presented.
This is a great example of management’s ability to present to small group, as stated in the text. Our book has discussed that a manager must effectively be able pass information to an audiences big or small. My manager was able to depict the perfect style to present information to a small group, and others could use her knowledge to better themselves.